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Holiday planning isn’t sexy. But neither is panic.
Happy Sunday Reader, Today I was thinking about an email I received last December that made me tear up. Not because it was sad. Because it was the opposite. A long-time retailer in my Inner Circle program wrote to thank me. Why? Because they were sitting at their kitchen table, peppermint tea in hand, actually enjoying the season. Their store was making record-breaking sales. Their team was running holiday promotions like pros. And instead of putting out fires, they were sketching out plans...